This week, I want to talk to you about setting up systems and processes for your marketing and sales. They are vitally important in these areas.

I recently talked to a client about putting a process and system around their social media marketing, actually having a marketing calendar set up for three to six months, having things planned out. In a similar way, this series on Standard Operating Procedures (SOPs) was planned out in a system and process. At Slater Success, we have systems and processes about what week there we publish written, newsletters, what weeks we publish video newsletters, when we release what podcasts and how we promote them.

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In my video last week, I talked about the impact of SOPs in your business. While it’s easy to think of systems and processes having SOPs, your leadership team should have SOPs, as well. 

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One of the key things in my business as well as all great businesses is standard operating procedures, also called SOPs.

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The lifetime value of a relationship. This was part of a recent talk I gave and I spoke about the power of meeting someone, building a relationship and watching that flourish into a lifetime of mutual value. Just like a platonic or romantic relationship, it also takes time to build respect and trust in a business relationship. Putting the time and effort into it is where the magical results are. Networking is great, but meeting someone for a few moments at an event and then not contacting them again until you need something from them is NOT the way to go. Why should they help you when they truly do not know you? 

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For those of you been following me for a while, know I'm a gardener. I post pictures of flowers plants, tomatoes, zucchinis, what I'm cooking with them, and whatever it is, I'm having a blast. I also have a blast in my business and actually gardening and business growth go along the same lines.

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What are your latest business successes?

This is often the first question I ask my clients when we jump on a call.

If they have some to share, my next question is, and where did that business come from?

When you know how you are getting business and that you are making the right connections, it tells you exactly how to market your services. 

This insight is paramount in determining what to do next. 

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International Women's Day means the world to me as being a woman leader, and it's so easy to think about what women leaders have inspired us. There are so many names that readily come to mind. To bring it down to a more personal level, who has really inspired and touched you?

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Surround yourself with smart people. People who know what you want to know. People who do what you want to do. People who have what you want to have. The 5 key people.  Simple concept, but are you actually doing it in your business? In your life? Relationships are the cornerstone of success and continued conversation is vital to keeping those bonds strong.

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Last month I spoke to you about the Eisenhower Matrix Also, Stephen Covey talks about this in the seven habits of highly effective people and that is a matrix of identifying what is important, what is urgent, important, not important and not urgent. It's an important principle as we run our businesses forward. Today, I'm sharing a couple of tips on actions you can take to work your calendar forward.

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This year, I had the pleasure of watching the game with my husband, my son and his fiance in California, alone with  a bunch of their friends. It was certainly nice watching the game on Pacific Coast time. We made quite the spread of food, including fun appetizers.  I like to review some of the great stories and moments from the game and lessons we can all take away. 

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I've been doing a lot of leadership team meetings, a lot of strategy for 2023 a lot of future growth, which has been wonderful. Here's a couple of things to be observant about in your leadership team.

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Company vision and long-term goals. Company mission statement. Company culture. When I go in to work with a corporate team, I often ask the members if they can relay those three things to me with confidence.  The results are all over the board. What would happen if I asked your team?

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The start of a new year is a great time to think about staying aligned with your priorities. To keep my priorities aligned, I've always been a big fan of a Stephen Covey exercise called rocks, pebbles and sand.

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Barbara Walters recently passed away at the age of 93 and I wanted to take a look at her career and life and honor what a trailblazer she was for women journalists. I remember watching her as a young woman myself on The Today Show and I have always been a huge fan of her special interviews.

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The key to happiness and success in life and business is relationships. What relationships and intentions are you going to create this year? How are you going to keep your relationships going and stay connected?

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One of my favorite quotes and one that is especially relevant as we kick off 2023. This is the time for New Year’s resolutions and goals of all kinds, both professional and business. How can you achieve them with the greatest success?

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Happy holidays! This is one of my favorite times a year. It's the time for joy, gratitude, love and appreciation.

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Hopefully you’ve been busy closing sales, but this is a reminder to take a moment and truly close out your year. It’s December 20th and that means 11 days until we toast to the new year ahead. So here are 11 things to do before you put on your party hat.

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It's a busy time of year and there is a lot to do. How do you manage your energy to get the right things done?

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A client told me many years ago when I was developing my first ever website and I felt extremely vulnerable, “Ivy, it’s not permanent. You can always change it.” Change. Growth.

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