3 Tips On How Your Brand Impacts Growth And Longevity

Last week's blog was all about branding.

I used an example of John Travolta in the Capital One commercial. For those of you who really enjoyed as much as I did, bringing back the old memories and how creative and smart Capital One used the synergy from the old John Travolta in Night Fever to using the moves and the grooves as well as the people in the commercial.

Why is this important to branding and businesses today?

Number one when your brand is recognized, it's a lifelong brand. It shows you that it has longevity, you recognize it.

If it's that Coca Cola Bottle, if it is the Slater Success logos with the circles, the circles were started 17 years ago. They had various iterations over the years, same different tones of greens and blues, but it's still within our brand colors.

Think about how your brand is representing you not just today, but you wanted to have that longevity. You wanted to have that recognizability.

I shared my business card and it made so much sense because it represents truly our brand, what we're known for our creativity, our smarts, our heritage, our background/ and it's traveled through time.

Think about your brand and update it. Think about staying with the current trends and what's in during this decade as well as what your brand is true to and what it represents for you.

Most importantly, when you look at your brand identity, you look at your logos, your content that it truly represents who you are, that every one of your ideal clients when they see it, and then they meet you says I get it.

That's the recognizability that I want for you. If you have questions, reach out.