How Public Speaking Builds Your Brand And Your Business

Seek Speaking Opportunities

Research and identify speaking engagements that align with your expertise and target audience. These could be industry conferences, webinars, panel discussions, or local events. 

Present yourself as a speaker and highlight the unique value you bring. Start small, then gradually work your way up to larger platforms. Remember to tailor your presentations to each audience and provide valuable takeaways. 

Facebook COO Sheryl Sandberg once noted: "If you're offered a seat on a rocket ship, don't ask what seat! Just get on." Embrace these opportunities to showcase your brand without hesitation.  

Seize these rocket ship moments and leverage these speaker talks to your advantage as you position yourself for breakthrough success and untapped potential.  

Leverage Online Platforms

In addition to live, in-person speaking engagements, numerous online platforms offer a vast reach and accessibility. Host webinars or virtual workshops to share your knowledge and engage with a global audience. I have global clients today that have connected with me from virtual summits, and/or webinars. 

Collaborate with other thought leaders by participating in podcasts or guesting industry-related YouTube channels. This digital presence amplifies your message and expands your reach significantly. 

Build Valuable Relationships

Using your thought leadership in speaking opportunities is a great marketing opportunity for your business.

Building relationships with organizers, fellow speakers, and the audience can help create business success. 

Before you speak, create time in your calendar to follow up on the new connections. This way, when speaking live, you can make appointments immediately with a helpful link.

In your follow up, be smart and use LinkedIn as another resource to connect with people you met, and you can even pop in your calendar schedular to expedite scheduling that important call. These are most valuable for your brand building.   

There you have it, just a few pieces of advice from me to help you scale your business via speaking and thought leadership.

Always be updated with our insights and business advice by checking out my blog, website, YouTube Channel, podcast, and  Facebook Page.   

Feel free to email us so our team will always be on our toes dishing out fresh information for you about Slater Success Coaching! 

Here’s to more of your business success!